Bring Enterprise-Level Insights Into Your Startup Business

Helping businesses uncover the hidden opportunities in their data to drive confident and profitable decisions

INNOVATIVE COMPANIES I’VE IMPACTED

Hi, I’m Abi

Data Whisperer and Strategic Advisor to Founders and Fortune 100 Execs for Twenty Years

The Problem I Solve:
In a world flooded with data, it’s easy to feel overwhelmed. I help you cut through the noise, fill gaps in your customer knowledge - turning data into clear, actionable insights that fuel strategic growth.

The People I Serve:
I partner with innovative businesses—startups, scale-ups, and purpose-driven businesses—who are ready to compete with industry giants. Whether you’re disrupting a market or reinventing your brand, I’m here to level the playing field.

The Process I Use:
I bring the best of both worlds: enterprise-level insights from working with companies like Meta, Apple and Google, and the agility of startup-style innovation. Together, we’ll unlock hidden opportunities, using a blend of AI-powered analysis and human-centered research.

 

Is data confusion holding your business back?

As a visionary leader, you know the value of data—but the sheer volume and complexity can be paralyzing. You might be facing:

  • Information Overload: Tons of surface-level data, but no clear direction.

  • Outdated Methods: Research approaches that can’t keep pace with rapid market changes.

  • Missed Opportunities: A nagging feeling that key insights are slipping through the cracks.

  • Data Silos: Teams working in isolation, missing the bigger picture.

You’re not alone. Many businesses struggle to turn data into strategic action, leading to wasted resources and missed opportunities.

At Data, Art & Soul, we help you break free from data overwhelm by uncovering the deep, human-centered insights that drive real growth.

 


Does this sound familiar?

If any of the below sound like you, then a Data, Art & Soul Project is exactly what you need.

Market Not Yet Validated

You have groundbreaking ideas, but validating them quickly and efficiently—without draining your resources—seems out of reach.

Fuzzy Value Proposition

In a crowded market, your unique value isn’t cutting through the noise, making it hard to stand out.

Investor Skepticism

Your current data and strategies aren’t convincing investors of your full potential, leaving you struggling to secure the financial support you need.

Growth Challenges

You know untapped markets and underserved customers exist, but pinpointing where—or how — to reach and convert them remains elusive.

Retention Riddles

In a world of constant alternatives, keeping your users engaged and loyal feels like an uphill battle.

Analysis Paralysis

Critical decisions loom, but without comprehensive, actionable insights, pivoting or moving forward with confidence feels risky.

 
 

MY UNIQUE APPROACH

The Data, Art & Soul Difference

More Data ≠ Better Insights.

In a world drowning in data, producing 2.5 quintillion bytes every day, only 0.5% is ever analyzed or used.

The belief that more data equals better decisions is misleading.

At Data, Art & Soul, we focus on the untapped 99.5%—what we call "deep data" or "data with soul." — where the true breakthrough customer insights live.

This is the small, unstructured, and messy data that captures the nuances of human behavior, emotions, and cultural context.

It's where the true insights lie—insights that drive meaningful decisions and innovation.

True Insights are Crafted, Not Calculated

At Data, Art & Soul, we transcend traditional analytics and research silos. Our approach:

  • Uncovers What Others Miss: We dive into unstructured data to reveal insights that off-the-shelf data tools overlook.

  • Goes Beyond Numbers: We capture the human stories, emotions, and cultural contexts within your data, turning it into actionable narratives.

  • Blends Science with Art: By combining data analysis with human intuition and creativity, we craft insights that drive transformative growth.

  • We don't just analyze data—we transform it into strategic opportunities that elevate your business.

 

Who I Help

At Data, Art & Soul, I empower visionary businesses to transform data into strategic insights that fuel growth and innovation. I typically work with:

Disruptive Startups & Innovators

You're challenging industry norms with groundbreaking ideas and tech. Whether you're crafting AI solutions or pioneering new markets, I help you unlock deep customer insights, validate concepts quickly, and accelerate your growth with data-driven strategies.

Purpose-Driven Innovators and Businesses

Your mission goes beyond profit—you're here to make a meaningful impact. By blending AI-powered insights with a deep understanding of human needs, I ensure your initiatives resonate with your audience and inspire real change.

Established Brands Seeking Reinvention

You’ve achieved success, but staying ahead requires continuous innovation. With AI-driven insights and advanced research, I help you anticipate trends, adapt to changing customer needs, and lead your industry into the future.

Growth and Marketing Leaders at Scale-Ups

You're serious about scaling but lack the internal resources for deep insights. As your on-demand insights partner, I deliver enterprise-level data analysis to guide your decisions, helping you carve out your unique place in the market.

Agencies, Consultants, and Fractional CXOs

Elevate your offerings with AI-enhanced, data-driven strategies. I provide the insights and methodologies you need to deliver exceptional value to your clients and differentiate yourself in a competitive landscape.

Innovation & Product Experience Leaders

Whether you're in product development, UX, CX, or innovation, I help you gain a holistic understanding of your market and customers. Together, we’ll break down data silos, uncover hidden opportunities, and drive real, impactful innovation.

MY SERVICES

Ways We Can Partner for Success

I offer a unique blend of expert guidance and AI-powered solutions, tailored to help visionary businesses like yours unlock growth and stay ahead of the competition. My methods are:

  • Rapid: Get clarity in days, not months

  • Cost-Effective: Fortune 100-level insights without the Fortune 100 price tag

  • Actionable: Turn data into immediate, impactful strategic decisions

 

Strategic Advice

Navigate your data and AI landscape with confidence. I provide strategic insights that empower you to turn challenges into opportunities:

  • Consulting and Fractional CxO Partnerships

  • Team Coaching and AI Leadership

  • Corporate Training and Innovation Sprints

  • Full-Service Customer Research

 

AI Solutions

Leverage AI to transform your business. My AI-powered solutions are designed to generate insights and drive impactful actions:

  • Autonomous Customer Insight Engines and Chatbots

  • Expert-Trained AI Research Agents

  • AI-Powered Personas and Segmentation

  • AI Advisory Boards for Strategic Direction

Insights That Drive Real Impact and Results

Together with my clients we’ve…

  • Pivoted product features using their underutilised ‘dark data’ driving a 40% surge in user adoption within 3 months.

  • Reduced churn rates by 30% through seamless integration of AI-powered interviews along the user journey.

  • Employed AI to pinpoint high-value customer segments, resulting in a 20% sales increase.

  • Successfully entered a new market, securing a 25% share in just 6 months through AI-powered cultural analysis and foresight