Unlock Your Market's True Potential with AI-Powered Insights
The future of market research isn’t just numbers; it’s about understanding the human story. I’ll help you unlock the Billion-Person Focus Group™, uncovering the forces that shape your market. Rewrite the rules and lead with confidence.
Workshops and Training
Break the mold and master your market in our bold, half-day workshops. Forget boring training sessions—these are immersive experiences blending cutting-edge AI with raw, human insight. Built for rebels, visionaries, and rule-breakers, we’ll arm you with the skills to spot hidden opportunities, and cultural insights, and create strategies that truly hit home.
What Makes Our Workshops Different
Whether you're looking to create dynamic AI personas, mine untapped online data, or transform your customer research process, our workshops offer the clarity and inspiration you need to align your business with the emotional rhythms of your audience.
We don’t just teach—you’ll create, discover, and leave with actionable insights that integrate seamlessly into your business. These workshops are a space for transformation, where logic meets intuition, and data meets soul.
AI Persona Discovery Workshop
Half-Day Intensive Session
Tired of Cardboard Cutout Personas? Breathe Life into Your Market with AI.
Ditch the generic templates and lifeless profiles. This workshop isn't about demographics and stereotypes; it's about understanding the soul of your audience. We'll guide you through a hands-on experience, combining your business data with the power of AI to create dynamic, emotionally intelligent personas that evolve with your market.
Billion Person Focus Group™ Workshop
Half-Day Intensive Session
Tap into the Voice of Your Market: Uncover Hidden Human Truths with AI.
Imagine having a direct line to the heart of your market. This workshop isn't about sterile surveys or outdated focus groups; it's about listening to the billions of conversations happening online right now. We'll show you how to use AI to decode the emotional currents, cultural trends, and unspoken needs and desires that shape your market.
Online Course and Masterclasses
Ditch the old-school research playbook. Uncover the emotional, cultural, and behavioral forces that truly drive decisions. This isn’t your average market research training—it’s a game-changer. Master bold tools and frameworks to outsmart the game and lead with emotional intelligence and cultural edge.
How to Use AI to Truly Understand Your Market and Customers
5 WEEK PROGRAM | $700
A transformational program that teaches you to leverage the Billion-Person Focus Group™, AI personas, and emotional mapping to uncover real human needs and design resonant solutions. Gain a deep understanding of your market, predict future behavior, and create products and services that truly connect with your audience.
express ai RESEARCH
Access the Billion Person Focus Group™
Turn the Internet Into Your Insight Engine
Dive deep into the unspoken, emotional, and cultural drivers shaping your audience. Whether you need to discover hidden truths, validate strategies, or explore untapped opportunities, our AI-powered offerings deliver clarity, connection, and confidence.
AI AGENTS AND TOOLS
Custom Built Tools and Agents
Cut through the noise with custom-built AI insight tools that get straight to the heart of your audience. Forget clunky research methods. Our tools dive deep into emotions, behaviours, and culture—no fluff, just raw insights. Build AI-powered personas, step into your customers' shoes, and uncover what truly drives them. Simple to use. Seamlessly integrated. Insights that actually matter.
AI Customer Personas and Panels
Your audience is more than numbers on a spreadsheet—they are living stories, desires, and emotions. In this service I custom-build tailored AI-Powered Personas, Customer Panels and Advisory Boards that reveal the essence of your customers, moving beyond demographics to capture their motivations and aspirations in vivid detail.
What You’ll Receive:
3-6 AI-crafted personas that feel alive with emotion and depth
Persona narratives and visuals that embody their journeys
Actionable recommendations to connect with your audience on a deeper level
AI Ethnographer
Understand Your Customers in Their Natural Environment
Unlock insights with a custom-built AI Ethnographer & Research Companion, a custom conversational AI built to help businesses understand their customers' needs and desires in real-world settings. By capturing authentic behaviours and interactions, it uncovers the emotional, cultural, and motivational drivers behind customer decisions—insights often missed by traditional methods.
AI POWERED CUSTOMER INSIGHT
Fast, Focused, Transformative AI Insights
Tap into the soul of your market with our express AI-powered insights services. Give us a business question and we dig deep—uncovering the emotional, cultural, and behavioral vibes driving your audience. Whether you’re chasing hidden customer truths, testing bold moves, or trailblazing into the unknown, we’ve got you.
Blending AI’s scale with a human touch, we deliver insights that hit hard, resonate deep, and keep you leading in a world that never stops moving. Let’s turn clarity into impact and strategy into something unforgettable.
TACTICAL DISCOVERY AI
Conversation Curator
Tune Into Their World. Hear the Unheard.
Forget the gloss and the filtered feeds—truth lives in the raw, the messy, the unedited corners where people are unapologetically themselves. Step into the underground forums, late-night listreams, comment threads buzzing with realness, and niche hangouts where your audience is actually themselves. This is where the magic happens. With our AI-fueled netnography and ethnography tools, we decode the vibes, the sentiments, the bold statements of diverse communities shaping your world. Find the pulse of your audience, uncover their truths, and turn them into powerful moves for your brand, product, or vision.
STRATEGIC DISCOVERY AI
Culture Canvas
Uncover Emerging Trends. Map the Future of Your Market.
Stop chasing culture — start listening to it. Markets don’t stand still—cultural shifts, evolving values, and emerging trends shape how your audience thinks, feels, and acts. Culture Canvas helps you explore these shifts, uncovering untapped opportunities and offering a clear map of what’s next. Designed to guide your long-term strategy, Culture Canvas aligns your brand with cultural currents so you can lead with confidence and purpose.
STRATEGIC VALIDATION AI
Market Muse
Find Your Market Flow. Define Your Position With Precision
Your customers have stories to tell, roles they want your brand to play, and emotions that shape their decisions. Market Muse helps you define your market from their perspective, ensuring your product or service naturally aligns with the market’s rhythms. By uncovering underserved segments, needs, emotional motivations, and competitive positioning opportunities, Market Muse validates demand, maps your market, and identifies where you can lead with purpose.
TACTICAL VALIDATION AI
Experience Evolver
Cut Through the Chaos. Find Truth in the Signals.
Your customers are talking—are you listening? Dive deep into the hidden feedback, the overlooked clues, the subtle shifts hiding in plain sight. The Experience Evolver insights solution takes the noise in your internal data and turns it into clarity, using AI-driven personas, raw unstructured data, and real-world testing to unveil insights that actually matter. We use AI to dig into the forgotten corners—chatbot logs, reviews, sales transcripts—and pair them with bold A/B testing and sharp surveys. The result? Ideas with soul, campaigns with purpose, and products that truly resonate. It’s time to refine, redefine, and move with confidence.
Success Stories
Together with my clients we’ve…
Pivoted product features using their underutilised ‘dark data’ driving a 40% surge in user adoption within 3 months.
Reduced churn rates by 30% through seamless integration of AI-powered interviews along the user journey.
Employed AI to pinpoint high-value customer segments, resulting in a 20% sales increase.
Successfully entered a new market, securing a 25% share in just 6 months through AI-powered cultural analysis and foresight
Don't just take my word for it. See how my AI-powered customer insights services have transformed businesses like yours.
HYDRATION MARKET DISRUPTOR
Leveraging AI Insights to Pivot from Filtration to Premium Functional Water
Need Personalised Guidance?
Let’s Work Together
Sometimes, off-the-shelf solutions aren’t enough. That’s where my consulting services come in—to help you tackle complex challenges, seize opportunities, and push boundaries.
I work with leaders and teams to:
Turn AI-powered insights into tailored strategies that fit your unique needs
Develop forward-thinking solutions aligned with cultural trends and market shifts.
Break through barriers to innovation with fresh, actionable ideas.